文旅活动是景区灵魂的塑造者，通过深入挖掘地域文化、自然特色，创新设计旅游体验，打造独特吸引力。它让景区不仅仅是简单的景点堆砌，而是成为富有故事性、互动性和情感共鸣的旅游目的地，从而激发游客的探索欲和分享欲。

而执行则是将策划变为现实的桥梁。高效、细致的执行能够确保游客在景区内获得预期乃至超越预期的体验，无论是服务、设施还是活动安排，都能让游客感受到景区的用心与专业。这种良好的体验会促使游客成为景区的口碑传播者，带动更多潜在游客前来探访。

Cultural tourism activities are the shaper of the soul of the scenic spot, through in-depth exploration of regional culture and natural characteristics, innovative design of tourism experience, to create a unique attraction. It makes the scenic spot not just a simple collection of attractions, but a tourist destination full of stories, interaction and emotional resonance, thereby stimulating visitors' desire to explore and share.

Execution is the bridge that turns planning into reality. Efficient and meticulous execution can ensure that visitors get the expected and even better experience in the scenic area, whether it is services, facilities or activity arrangements, so that tourists can feel the care and professionalism of the scenic spot. This kind of good experience will encourage tourists to become word-of-mouth communicators of the scenic spot, driving more potential tourists to visit.